The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism
Consumer behavior is determined by a number of factors. One of them is ethnocentric tendencies. Ethnocentric consumers are those who prefer to buy domestic products rather than products of foreign origin. As not all consumers are equally ethnocentric, the main objective of the paper is to identify t...
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Visoka poslovna škola strukovnih studija, Novi Sad
2019-01-01
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511902078G.pdf |
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doaj-acf19342f4e645f5aa5cc298851d837a2020-11-25T04:01:32ZengVisoka poslovna škola strukovnih studija, Novi SadŠkola Biznisa1451-65512406-13012019-01-012019278941451-65511902078GThe influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrismGašević Dragana0Vranješ Marija1Tomašević Dragana2Novi Sad School of Business, Novi Sad, SerbiaNovi Sad School of Business, Novi Sad, SerbiaNovi Sad School of Business, Novi Sad, SerbiaConsumer behavior is determined by a number of factors. One of them is ethnocentric tendencies. Ethnocentric consumers are those who prefer to buy domestic products rather than products of foreign origin. As not all consumers are equally ethnocentric, the main objective of the paper is to identify the individual and cumulative impact of certain components of respondents' lifestyle on consumer ethnocentrism. The results have shown a statistically significant influence of three dimensions of lifestyle (personality traits, practical and rational purchasing behavior and fashion awareness) on consumer ethnocentrism of respondents in the Republic of Serbia. The analysis of the gathered data was performed using factor analysis and regression analysis. The research results have provided a great deal of meaningful information necessary for strategic management and decision making. In addition, the base for devising better quality strategies for approaching individual groups of consumers is provided, all depending on the degree of their consumer ethnocentrism.https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511902078G.pdfconsumer ethnocentrismlifestyleconsumer behavior |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Gašević Dragana Vranješ Marija Tomašević Dragana |
spellingShingle |
Gašević Dragana Vranješ Marija Tomašević Dragana The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism Škola Biznisa consumer ethnocentrism lifestyle consumer behavior |
author_facet |
Gašević Dragana Vranješ Marija Tomašević Dragana |
author_sort |
Gašević Dragana |
title |
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism |
title_short |
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism |
title_full |
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism |
title_fullStr |
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism |
title_full_unstemmed |
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism |
title_sort |
influence of consumer lifestyle in the republic of serbia on consumer ethnocentrism |
publisher |
Visoka poslovna škola strukovnih studija, Novi Sad |
series |
Škola Biznisa |
issn |
1451-6551 2406-1301 |
publishDate |
2019-01-01 |
description |
Consumer behavior is determined by a number of factors. One of them is ethnocentric tendencies. Ethnocentric consumers are those who prefer to buy domestic products rather than products of foreign origin. As not all consumers are equally ethnocentric, the main objective of the paper is to identify the individual and cumulative impact of certain components of respondents' lifestyle on consumer ethnocentrism. The results have shown a statistically significant influence of three dimensions of lifestyle (personality traits, practical and rational purchasing behavior and fashion awareness) on consumer ethnocentrism of respondents in the Republic of Serbia. The analysis of the gathered data was performed using factor analysis and regression analysis. The research results have provided a great deal of meaningful information necessary for strategic management and decision making. In addition, the base for devising better quality strategies for approaching individual groups of consumers is provided, all depending on the degree of their consumer ethnocentrism. |
topic |
consumer ethnocentrism lifestyle consumer behavior |
url |
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511902078G.pdf |
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