ANALISIS NIAT BELI ASURANSI JIWA PADA MAHASISWA: APLIKASI THEORY OF PLANNED BEHAVIOR

ANALISIS NIAT BELI ASURANSI JIWA PADA MAHASISWA: APLIKASI THEORY OF PLANNED BEHAVIOR

The decision making to buy the life insurance product can be determined by supported attitude for the intention. The purpose of this research was to analyze life insurance purchase intention of college students using the application of the Theory of Planned Behavior (TPB). This research used cross s...

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Bibliographic Details
Main Authors: Novie Astri Pratiwi, Hartoyo Hartoyo
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-01-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
financial knowledge
life insurance
planned behavior
purchase intention
value
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/9998

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