Behind the likes, content and brand on Instagram
The objective of this study was to identify the characteristics of messages in photographs posted on Instagram. We analysed four famous sports brands to determine which type of photographs generate the greatest number of “likes” based on engagement with and admiration for a brand. The researchers th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Konrad Lorenz Fundación Universitaria
2018-01-01
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| Series: | Suma de Negocios |
| Subjects: | |
| Online Access: | https://editorial.konradlorenz.edu.co/2018/07/behind-the-likes-content-and-brand-on-instagram.html |
