The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education
The current study explores the students’ behavioral intention to use social media and actual social media use in higher education, specifically the perception of their academic performance and satisfaction. The study is theoretically based on the technology acceptance model (TAM) with evaluation inf...
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doaj-af430e2597934167877172df41cd73f12021-07-23T14:07:41ZengMDPI AGSustainability2071-10502021-07-01137770777010.3390/su13147770The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in EducationAli Mugahed Al-Rahmi0Alina Shamsuddin1Uthman Alturki2Ahmed Aldraiweesh3Farahwahida Mohd Yusof4Waleed Mugahed Al-Rahmi5Abdulmajeed A. Aljeraiwi6Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Johor 86400, MalaysiaFaculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Johor 86400, MalaysiaEducational Technology Department, College of Education, King Saud University, Riyadh 11451, Saudi ArabiaEducational Technology Department, College of Education, King Saud University, Riyadh 11451, Saudi ArabiaCentre of Research for Fiqh Science and Technology (CFiRST), Ibnu Sina Institute for Scientific & Industrial Research (ISI-SIR), Universiti Teknologi Malaysia, Johor 81310, MalaysiaSelf-Development Skills Department, College of Common First Year, King Saud University, Riyadh 11451, Saudi ArabiaSelf-Development Skills Department, College of Common First Year, King Saud University, Riyadh 11451, Saudi ArabiaThe current study explores the students’ behavioral intention to use social media and actual social media use in higher education, specifically the perception of their academic performance and satisfaction. The study is theoretically based on the technology acceptance model (TAM) with evaluation information system success models (ISSM). Theoretically, five independent constructs were identified as contributory to behavioral intention to use social media, and actual social media use towards the students’ satisfaction and performance impact was analyzed. A questionnaire survey based on the technology acceptance model (TAM) and information system success model (ISSM) was utilized as the key method for collecting data and disseminated to 1200 students from four public universities of Malaysia chosen through a random sampling technique. For data analysis, the SPSS and structural equation modeling (SEM-Amos) were used. Outcomes obtained from the students’ behavioral intention to use and actual social media usage indicates a positive and constructive influence on satisfaction and academic performance in higher education. In addition, both male and female students were satisfied with perceived usefulness (β = 0.095, t-value = 3.325, <i>p</i> < 0.001 and β = −0.045, t-value = −2.079, <i>p</i> < 0.001, respectively), perceived ease of use (β = 0.108, t-value = 3.29, <i>p</i> < 0.001 and β = 0.307, t-value = 12.365, <i>p</i> < 0.001, respectively), perceived technology fit (β = 0.14, t-value = 4.769, <i>p</i> < 0.001 and β = 0.277, t-value = 12.358, <i>p</i> < 0.001, respectively), information quality (β = 0.108, t-value = 3.825, <i>p</i> < 0.001 and β = 0.109, t-value = 5.087, <i>p</i> < 0.001, respectively), and system quality (β = 0.232, t-value = 7.573, <i>p</i> < 0.001 and β = 0.176, t-value = 7.429, <i>p</i> < 0.001, respectively). Therefore, we encourage students to use social media for educational purposes and encourage more interactions with peers at higher education institutions. The study’s empirical findings present strong support for the integrative association between the TAM and the ISSM in using online learning platforms to improve students’ academic achievements and satisfaction. This could help decision makers in universities, higher education institutions, and colleges to plan, evaluate, and implement online learning platforms in their institutions.https://www.mdpi.com/2071-1050/13/14/7770social mediaperceived technology fit(TAM) modelacademic performance |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ali Mugahed Al-Rahmi Alina Shamsuddin Uthman Alturki Ahmed Aldraiweesh Farahwahida Mohd Yusof Waleed Mugahed Al-Rahmi Abdulmajeed A. Aljeraiwi |
spellingShingle |
Ali Mugahed Al-Rahmi Alina Shamsuddin Uthman Alturki Ahmed Aldraiweesh Farahwahida Mohd Yusof Waleed Mugahed Al-Rahmi Abdulmajeed A. Aljeraiwi The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education Sustainability social media perceived technology fit (TAM) model academic performance |
author_facet |
Ali Mugahed Al-Rahmi Alina Shamsuddin Uthman Alturki Ahmed Aldraiweesh Farahwahida Mohd Yusof Waleed Mugahed Al-Rahmi Abdulmajeed A. Aljeraiwi |
author_sort |
Ali Mugahed Al-Rahmi |
title |
The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education |
title_short |
The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education |
title_full |
The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education |
title_fullStr |
The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education |
title_full_unstemmed |
The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education |
title_sort |
influence of information system success and technology acceptance model on social media factors in education |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2021-07-01 |
description |
The current study explores the students’ behavioral intention to use social media and actual social media use in higher education, specifically the perception of their academic performance and satisfaction. The study is theoretically based on the technology acceptance model (TAM) with evaluation information system success models (ISSM). Theoretically, five independent constructs were identified as contributory to behavioral intention to use social media, and actual social media use towards the students’ satisfaction and performance impact was analyzed. A questionnaire survey based on the technology acceptance model (TAM) and information system success model (ISSM) was utilized as the key method for collecting data and disseminated to 1200 students from four public universities of Malaysia chosen through a random sampling technique. For data analysis, the SPSS and structural equation modeling (SEM-Amos) were used. Outcomes obtained from the students’ behavioral intention to use and actual social media usage indicates a positive and constructive influence on satisfaction and academic performance in higher education. In addition, both male and female students were satisfied with perceived usefulness (β = 0.095, t-value = 3.325, <i>p</i> < 0.001 and β = −0.045, t-value = −2.079, <i>p</i> < 0.001, respectively), perceived ease of use (β = 0.108, t-value = 3.29, <i>p</i> < 0.001 and β = 0.307, t-value = 12.365, <i>p</i> < 0.001, respectively), perceived technology fit (β = 0.14, t-value = 4.769, <i>p</i> < 0.001 and β = 0.277, t-value = 12.358, <i>p</i> < 0.001, respectively), information quality (β = 0.108, t-value = 3.825, <i>p</i> < 0.001 and β = 0.109, t-value = 5.087, <i>p</i> < 0.001, respectively), and system quality (β = 0.232, t-value = 7.573, <i>p</i> < 0.001 and β = 0.176, t-value = 7.429, <i>p</i> < 0.001, respectively). Therefore, we encourage students to use social media for educational purposes and encourage more interactions with peers at higher education institutions. The study’s empirical findings present strong support for the integrative association between the TAM and the ISSM in using online learning platforms to improve students’ academic achievements and satisfaction. This could help decision makers in universities, higher education institutions, and colleges to plan, evaluate, and implement online learning platforms in their institutions. |
topic |
social media perceived technology fit (TAM) model academic performance |
url |
https://www.mdpi.com/2071-1050/13/14/7770 |
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