Integrating Planned Behavior and Stage-of-Change into a Cycling Campaign
A cycling campaign was assessed that used three different nudging conditions to progress people’s stage of motivation to make travel behavioral changes. The results of three waves of survey data showed that this cycling campaign generally strengthened their stage of motivation to reduce car use and...
Main Authors: | Lars E. Olsson, Margareta Friman, Yuichiro Kawabata, Satoshi Fujii |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-09-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/18/10116 |
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