Conceptual model to identify factors with influence in Brazilian beef consumption

• Main Authors: Fernanda Scharnberg Brandão, Júlio Otávio Jardim Barcellos, Paulo Dabdab Waquil, Tamara Esteves de Oliveira, Miguelangelo Gianezini, Eduardo Antunes Dias
• Format: Article
• Language: English
• Published: Sociedade Brasileira de Zootecnia 2015-06-01
• Series: Revista Brasileira de Zootecnia
• Subjects: agribusiness; beef cattle; behavior; price; sustainability
• Online Access: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982015000600213&lng=en&tlng=en

The complexity of the consumers' behavior has taken the food industry to a new level of dynamism. Therefore, understanding the factors that influence this behavior is decisive for the differentiation of products to niche markets and even to adjust the supply according to consumers' expectancy. This article proposes a conceptual model to identify the factors influencing beef consumption in Brazil. The methodological approach was characterized by a systematic review through a synthesis of research related directly to this topic. Therefore, 76 papers published during the 2000-2014 period, including official documents (statistics), full research papers, abstracts, proceedings, and reports, were selected. Four main factors were related to influences in consumer behavior and/or directly in beef consumption: sociocultural, economic, health/food, and environmental. Among these dimensions, there was an emphasis on recent publications related to health/food and the environment. The compilation and analysis of these papers enabled the conception of the proposed model and suggests the consideration of four main dimensions in beef consumption.