Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review
Nowadays with the ever-increasing growth in social media platforms and the creation of different forms of online activism, the word known as “Campaign” has become a familiar and useful term in people’s everyday lives. Campaigns with all kinds of social aims especially using Hashtags are run on socia...
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doaj-b01ee3fff522499f88fc077dca2aa11f2020-11-25T03:31:50ZfasUniversity of TehranJournal of Information Technology Management 2008-58932423-50592019-09-01113819510.22059/jitm.2019.7430374303Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical ReviewAtieh Dokhanchi0Amir Manian1Mojtaba Amiri2Alireza Hassanzadeh3PhD Candidate in Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran.Professor of Information Systems, Faculty of Management, University of Tehran, Tehran, Iran.Associate Professor of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran.Associate Professor of Information Systems, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.Nowadays with the ever-increasing growth in social media platforms and the creation of different forms of online activism, the word known as “Campaign” has become a familiar and useful term in people’s everyday lives. Campaigns with all kinds of social aims especially using Hashtags are run on social media platforms by individuals, charities, NGOs, governments, municipalities and brand companies and with peoples' participation and value co-creation, appropriate results are achieved and the desired changes are made in people’s attitudes and the behavior of individuals, businesses, or governments. Therefore, there seems to be a new form of a virtual public sphere where there is action, dialog and social mobilization, which leads to the formation of public opinion and social change in the digital era. In this paper, using a critical review method, we are going to investigate a public sphere's literature and study its core features (1. access, 2. dialog, 3. action, and 4. public opinion) in digital campaigns and online platforms. Then, in the last part, we are going to map those in a real case study in order to further clarify the arguments and show how social campaigns on online platforms contribute to the formation of a public sphere in the digital era.https://jitm.ut.ac.ir/article_74303_7d4bd5157eecafcb2ece99c74db9e431.pdfsocial mediapublic spheresocial campaign |
collection |
DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Atieh Dokhanchi Amir Manian Mojtaba Amiri Alireza Hassanzadeh |
spellingShingle |
Atieh Dokhanchi Amir Manian Mojtaba Amiri Alireza Hassanzadeh Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review Journal of Information Technology Management social media public sphere social campaign |
author_facet |
Atieh Dokhanchi Amir Manian Mojtaba Amiri Alireza Hassanzadeh |
author_sort |
Atieh Dokhanchi |
title |
Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review |
title_short |
Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review |
title_full |
Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review |
title_fullStr |
Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review |
title_full_unstemmed |
Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review |
title_sort |
social campaigns on online platforms as a new form of public sphere in digital era: a critical review |
publisher |
University of Tehran |
series |
Journal of Information Technology Management |
issn |
2008-5893 2423-5059 |
publishDate |
2019-09-01 |
description |
Nowadays with the ever-increasing growth in social media platforms and the creation of different forms of online activism, the word known as “Campaign” has become a familiar and useful term in people’s everyday lives. Campaigns with all kinds of social aims especially using Hashtags are run on social media platforms by individuals, charities, NGOs, governments, municipalities and brand companies and with peoples' participation and value co-creation, appropriate results are achieved and the desired changes are made in people’s attitudes and the behavior of individuals, businesses, or governments. Therefore, there seems to be a new form of a virtual public sphere where there is action, dialog and social mobilization, which leads to the formation of public opinion and social change in the digital era. In this paper, using a critical review method, we are going to investigate a public sphere's literature and study its core features (1. access, 2. dialog, 3. action, and 4. public opinion) in digital campaigns and online platforms. Then, in the last part, we are going to map those in a real case study in order to further clarify the arguments and show how social campaigns on online platforms contribute to the formation of a public sphere in the digital era. |
topic |
social media public sphere social campaign |
url |
https://jitm.ut.ac.ir/article_74303_7d4bd5157eecafcb2ece99c74db9e431.pdf |
work_keys_str_mv |
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