Model Keterkaitan Inovasi Produk, Citra Merek, Persepsi Nilai dan Intensi Pembelian Produk Kerajinan Tenun Kubang di Sumatera Barat
The aims of this study are to determine and analyze the relationship product innovation, brand image, perceived value and purchase intention in the craft of weaving in the district of Kubang. This study uses a purposive sampling technique with 145 respondents of weaving crafts. The criteria of the s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2019-12-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/3290/pdf |