CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS

CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS

The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers’ new natural cosmetics brands an...

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Bibliographic Details
Main Authors: Matea Matić, Barbara Puh
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2016-06-01
Series:Ekonomski Vjesnik
Subjects:
consumer purchase intentions
consumer tendencies
natural cosmetics
Online Access:http://hrcak.srce.hr/file/237438

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