Global Retailers and Competitive Customer Value

Global Retailers and Competitive Customer Value

Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offe...

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Bibliographic Details
Main Author: Sabina Riboldazzi
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2005-06-01
Series:Symphonya
Subjects:
global retailers
market-driven management
competitive customer value
global competition
Online Access:https://symphonya.unicusano.it/article/view/9215
Description
Summary:Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.
ISSN:1593-0300
1593-0319

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