Global Retailers and Competitive Customer Value

Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offe...

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Bibliographic Details
Main Author:	Sabina Riboldazzi
Format:	Article
Language:	English
Published:	Niccolò Cusano University-Rome 2005-06-01
Series:	Symphonya
Subjects:	global retailers market-driven management competitive customer value global competition
Online Access:	https://symphonya.unicusano.it/article/view/9215

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spelling	doaj-b0b40afbce9c42e495d1f1affc66aade2021-05-13T07:44:30ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192005-06-0102778710.4468/2005.2.07riboldazzi8753Global Retailers and Competitive Customer ValueSabina RiboldazziGlobal competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.https://symphonya.unicusano.it/article/view/9215global retailersmarket-driven managementcompetitive customer valueglobal competition
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Sabina Riboldazzi
spellingShingle	Sabina Riboldazzi Global Retailers and Competitive Customer Value Symphonya global retailers market-driven management competitive customer value global competition
author_facet	Sabina Riboldazzi
author_sort	Sabina Riboldazzi
title	Global Retailers and Competitive Customer Value
title_short	Global Retailers and Competitive Customer Value
title_full	Global Retailers and Competitive Customer Value
title_fullStr	Global Retailers and Competitive Customer Value
title_full_unstemmed	Global Retailers and Competitive Customer Value
title_sort	global retailers and competitive customer value
publisher	Niccolò Cusano University-Rome
series	Symphonya
issn	1593-0300 1593-0319
publishDate	2005-06-01
description	Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.
topic	global retailers market-driven management competitive customer value global competition
url	https://symphonya.unicusano.it/article/view/9215
work_keys_str_mv	AT sabinariboldazzi globalretailersandcompetitivecustomervalue
_version_	1721442560794165248

Global Retailers and Competitive Customer Value

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