Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model
At present, electric cars are being developed rapidly in China as emerging carbon emission reduction vehicles, but their proportion in the Chinese automobile market is still small, and a large number of potential consumers are still holding a wait-and-see attitude. Therefore, for the sake of promoti...
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2019-10-01
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Online Access: | https://www.mdpi.com/2071-1050/11/20/5870 |
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doaj-b1bda7e0066d46d0a7b100e47185f8992020-11-25T01:14:59ZengMDPI AGSustainability2071-10502019-10-011120587010.3390/su11205870su11205870Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit ModelQingyou Yan0Guangyu Qin1Meijuan Zhang2Bowen Xiao3School of Economic & Management, North China Electric Power University, Beijing 102206, ChinaSchool of Economic & Management, North China Electric Power University, Beijing 102206, ChinaSchool of Economic & Management, North China Electric Power University, Beijing 102206, ChinaSchool of Economics and Management, Beihang University, Xueyuan Road, Haidian District, Beijing 100191, ChinaAt present, electric cars are being developed rapidly in China as emerging carbon emission reduction vehicles, but their proportion in the Chinese automobile market is still small, and a large number of potential consumers are still holding a wait-and-see attitude. Therefore, for the sake of promoting the further development of electric cars in China, this paper based on the TPB (Theory of Planned Behavior) theoretical research framework, investigates potential consumers in typical areas of Beijing and collects a large amount of data through the design of paper and electronic questionnaires. SEM (Structural Equation Modeling) and MNL (Multinomial Logit Model) models are used to analyze key factors affecting consumers’ purchase intention and actual purchasing behavior. The results show that the positive and negative attributes of consumers’ attitude, subjective norm, and perceived behavior control will have different effects on consumers’ actual purchasing behavior. Finally, based on the analysis results, some reasonable suggestions are proposed for the government and EV (Electric Vehicles) enterprise service providers to increase electric vehicle diffusion.https://www.mdpi.com/2071-1050/11/20/5870electric carstheory of planned behaviorstructural equation modelingmultinomial logit modelpurchase intentionreal purchasing behavior |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Qingyou Yan Guangyu Qin Meijuan Zhang Bowen Xiao |
spellingShingle |
Qingyou Yan Guangyu Qin Meijuan Zhang Bowen Xiao Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model Sustainability electric cars theory of planned behavior structural equation modeling multinomial logit model purchase intention real purchasing behavior |
author_facet |
Qingyou Yan Guangyu Qin Meijuan Zhang Bowen Xiao |
author_sort |
Qingyou Yan |
title |
Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model |
title_short |
Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model |
title_full |
Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model |
title_fullStr |
Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model |
title_full_unstemmed |
Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model |
title_sort |
research on real purchasing behavior analysis of electric cars in beijing based on structural equation modeling and multinomial logit model |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2019-10-01 |
description |
At present, electric cars are being developed rapidly in China as emerging carbon emission reduction vehicles, but their proportion in the Chinese automobile market is still small, and a large number of potential consumers are still holding a wait-and-see attitude. Therefore, for the sake of promoting the further development of electric cars in China, this paper based on the TPB (Theory of Planned Behavior) theoretical research framework, investigates potential consumers in typical areas of Beijing and collects a large amount of data through the design of paper and electronic questionnaires. SEM (Structural Equation Modeling) and MNL (Multinomial Logit Model) models are used to analyze key factors affecting consumers’ purchase intention and actual purchasing behavior. The results show that the positive and negative attributes of consumers’ attitude, subjective norm, and perceived behavior control will have different effects on consumers’ actual purchasing behavior. Finally, based on the analysis results, some reasonable suggestions are proposed for the government and EV (Electric Vehicles) enterprise service providers to increase electric vehicle diffusion. |
topic |
electric cars theory of planned behavior structural equation modeling multinomial logit model purchase intention real purchasing behavior |
url |
https://www.mdpi.com/2071-1050/11/20/5870 |
work_keys_str_mv |
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