El deterioro de la reputación de los profesionales de la comunicación tras la crisis del sistema mediático valenciano
Over the last decade, we have witnessed a decline in the reputation of professions linked to the communication and audio-visual sectors. This reputational crisis occurred in the midst of an economic recession after the closure of RTVV which was the public radio-television broadcaster of the Vale...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad CEU San Pablo
2020-12-01
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| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/11741/1/es_a2_stamped.pdf |
| Summary: | Over the last decade, we have witnessed a decline in the reputation
of professions linked to the communication and audio-visual
sectors. This reputational crisis occurred in the midst of an
economic recession after the closure of RTVV which was the public
radio-television broadcaster of the Valencian Autonomous Region
between 1989 and 2013. This study presents the results of three
questionnaires carried out in 2015, 2017 and 2019 with the aim of
gaining knowledge regarding the perception by professionals in the
fields of journalism, advertising and audio-visual communication
of the reputation of the Valencian communications sector itself. The
results confirm a negative reputational perception of professions
related to communication, which could be related to a weak structure
of associations and the absence of efficient communication policies
that might encourage effective dialogue with public administration
and Valencian society as a whole. |
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| ISSN: | 1696-019X 2386-3978 |