THE EFFECTS OF AMBIENT SCENT ON CONSUMER BEHAVIOR: A REVIEW OF THE LITERATURE
The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers' perception, consumers' emotions and consumers' behavioral responses in the context of retailing. Compared with other atmosph...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2013-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2013/n1/190.pdf |