Celebrity Endorsements : A Technical Note
In the era of contemporary marketing, marketers have been found to pursue various differentiated promotion strategies for their brands in order to get rid of the communication clutter. Of the various strategies pursued, it is the celebrity endorsement that is the oft-taken route for it imparts inst...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2017-06-01
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| Series: | Srusti Management Review |
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| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1671567084_Celebrity%20Endorsements%20%20A%20Technical%20Note-Dr.%20Kisholoy%20Roy-Vol.%20-%20X%20%20Issue%20I%20%20Jan%20-%20Jun%202017.pdf |