The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB

The aim of this paper is to discuss and to examine the impact of the factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The questionnaire was sent directly to the respondents and through the Internet. After 5 mo...

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Bibliographic Details
Main Author: Ngoc Thang Ha
Format: Article
Language:English
Published: Growing Science 2020-02-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_28.pdf

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