FACTORS INFLUENCING THE ORIENTATION TOWARDS INNOVATION IN THE HOSPITALITY INDUSTRY - THE CASE OF ROMANIAN HOTELS
The aim of this paper is to analyse the factors that are influencing the management’s orientation towards innovation in Romanian 3, 4 and 5 star hotels. In order to identify these factors, we reviewed the literature on the topics of innovation and orientation towards innovation (innovation orientati...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2016-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2016/n1/56.pdf |