QUANTITATIVE RESEARCH ON CONSUMER BEHAVIOR BY OPTICAL RED WINE MARKETING
Study exhaustive wine area is a frequently researched topic since the beginning of 2000 when it comes to legislative bases for wine and wine products. Among the considerations that led to its choice of study include: Romania considerable resources in terms of agricultural area, and especially the wi...
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| Format: | Article |
| Language: | English |
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University of Agricultural Sciences and Veterinary Medicine, Bucharest
2014-10-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
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| Online Access: | http://managementjournal.usamv.ro/pdf/vol_14/art50.pdf |
| Summary: | Study exhaustive wine area is a frequently researched topic since the beginning of 2000 when it comes to legislative bases for wine and wine products. Among the considerations that led to its choice of study include: Romania considerable resources in terms of agricultural area, and especially the wine (mention here the existence of eight wine regions, vineyards and a hundred thirty seven) support and attention given to the legislative branch of Romanian wine (by law 244/2002-Legea vineyard and wine), and the European and not least history as a wine producing country with Spain, Italy and France. The paper aims to determine whether or not a situation determinant of marketing in red wine consumption by analyzing questionnaire responses developed. |
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| ISSN: | 2284-7995 2285-3952 |