The theory of planned behaviour and user engagement applied to Facebook advertising
Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all brands and Facebook advert...
Main Authors: | Petra N.C. Sanne, Melanie Wiese |
---|---|
Format: | Article |
Language: | English |
Published: |
AOSIS
2018-06-01
|
Series: | South African Journal of Information Management |
Subjects: | |
Online Access: | https://sajim.co.za/index.php/sajim/article/view/915 |
Similar Items
-
THE APPLICABILITY OF THEORY OF PLANNED BEHAVIOUR TO PREDICT DOMESTIC TOURIST BEHAVIOURAL INTENTION: THE CASE OF BANGLADESH
by: Abdulla Al-Towfiq HASAN, et al.
Published: (2020-08-01) -
ANALISIS DETERMINAN MINAT INDIVIDU DOSEN DAN MAHASISWA TERHADAP BANK SYARIAH
by: Taufikur Rahman
Published: (2014-06-01) -
The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook.
by: Jonsson, Amanda, et al.
Published: (2021) -
Behavioural advertising on Facebook : the users perspective regarding leisure industry
by: Desfougères, Jean-Marc, et al.
Published: (2011) -
Applying the Theory of Planned Behaviour with the addition of role-identity to predict lecture attendance behaviour
by: Majudith, Nadira
Published: (2020)