Preben Sepstrup: The Electronic Dilemma of TV Advertising. Documentation, the Reaction of Business, Cultural consequences and Consumer Implications. Working paper no. 2

Preben Sepstrup: The Electronic Dilemma of TV Advertising. Documentation, the Reaction of Business, Cultural consequences and Consumer Implications. Working paper no. 2

Show other versions (1)

Bibliographic Details
Main Author:	Aage Erhardtsen
Format:	Article
Language:	Danish
Published:	Sammenslutningen af Medieforskere i Danmark (SMID) 1987-08-01
Series:	MedieKultur: Journal of Media and Communication Research
Online Access:	http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/741

Similar Items

Preben Sepstrup: The Electronic Dilemma of TV Advertising. Documentation, the Reaction of Business, Cultural consequences and Consumer Implications. Working paper no. 2
by: Aage Erhardtsen
Published: (1987-08-01)

Preben Sepstrup: TV i kulturpolitisk/kulturhistorisk perspektiv
by: Jørgen Stigel
Published: (1996-09-01)

Preben Sepstrup: TV i kulturpolitisk/kulturhistorisk perspektiv
by: Jørgen Stigel
Published: (1996-09-01)

Preben Sepstrup: Tilrettelæggelse af information
by: Leif Becker Jensen
Published: (2001-09-01)

Preben Sepstrup: Tilrettelæggelse af information
by: Leif Becker Jensen
Published: (2001-09-01)

Preben Sepstrup: Det elektroniske samfund
by: Leif Hansen
Published: (1985-08-01)

Preben Sepstrup: Det elektroniske samfund
by: Leif Hansen
Published: (1985-08-01)

Preben Sepstrup: Transnationalization of Television in Western Europe
by: Stig Hjarvard
Published: (1991-09-01)

Preben Sepstrup: Transnationalization of Television in Western Europe
by: Stig Hjarvard
Published: (1991-09-01)

Jørgen Nørmark og Preben Septrup: Reklame-TV
by: Anne Poulsen
Published: (1985-08-01)

Jørgen Nørmark og Preben Septrup: Reklame-TV
by: Anne Poulsen
Published: (1985-08-01)

Søren Hansen, Erik Clausen, Anker Brink Lund, Jørgen Poulsen, Preben Sepstrup: Kultur- og mediepolitik / Anker Brink Lund, Jørgen Poulsen: De elektroniske medier
by: Povl Erik Brøndgaard
Published: (1988-02-01)

Søren Hansen, Erik Clausen, Anker Brink Lund, Jørgen Poulsen, Preben Sepstrup: Kultur- og mediepolitik / Anker Brink Lund, Jørgen Poulsen: De elektroniske medier
by: Povl Erik Brøndgaard
Published: (1988-08-01)

Niels Erik Hulgård Larsen og Grethe Leerbech: Tag mig på ordet / Klaus Kjøller: Ud mæ' sproget! / Dorrit Saietz og Michael Mogensen: Indflydelse og kommunikation / Preben Sepstrup: Tilrettelæggelse af information
by: Bo Fibiger
Published: (1992-08-01)

Niels Erik Hulgård Larsen og Grethe Leerbech: Tag mig på ordet / Klaus Kjøller: Ud mæ' sproget! / Dorrit Saietz og Michael Mogensen: Indflydelse og kommunikation / Preben Sepstrup: Tilrettelæggelse af information
by: Bo Fibiger
Published: (1992-08-01)

The association analysis between consumer advertising of TV commercials and advertisement types
by: 徐凱玲

The Influence of TV Advertising on Consumer Behavior in the Resita City Population
by: Dinu Gabriel, et al.
Published: (2018-01-01)

The representation of White-Collar in TV advertisement: A perspective of consumer society
by: Ching-wei Hsu, et al.
Published: (2006)

The alchemy of advertising: decoding TV ads in shaping postmodern consumers' behaviour.
Published: (2004)

Impact Study of Tea Beverage TV Advertising Upon Consumers'' Purchasing Behavior
by: Lee, Kuei-Chiu, et al.
Published: (1997)

The Effect of Microfilm Versus TV Advertising on Consumers’Brand Attitudes and Purchasing Intentions
by: Yu-jyun Huang, et al.
Published: (2014)

Deception in environmental advertising: consumers’ reactions to greenwashing
by: Stokes, Staci Ann
Published: (2009)

Ethical Dilemmas of Sport Advertising
by: Duško Bjelica, et al.
Published: (2016-10-01)

Female gerontology in TV-advertising
Published: (2012-09-01)

Digital TV, advertising and audience
by: Ângelo Cruz, et al.
Published: (2011-04-01)

Ethnic TV advertising in France
by: GUICHARD, Sandrine, et al.
Published: (2008)

Understanding programmatic TV advertising
by: Franks, J.U, et al.
Published: (2018)

Exploring the Impacts on Consumers’ Searching and Click-Through Behavior toward TV Keyword Advertising
by: Sun, Liang Hui, et al.
Published: (2010)

A study of consumer reaction to educational pharmaceutical advertising.
by: Colbert, Jay W
Published: (2016)

The dilemma of children’s advertisement on television in Sweden
by: Aqil, Hammad, et al.
Published: (2011)

Social TV, advertising, and sales: Are social shows good for advertisers?
by: Fossen, B.L, et al.
Published: (2019)

TV Shopping Service Quality, Advertising Endorsements on Consumer Purchase Intensions- The Perspective of Customer Value
by: Li-Ing Iau, et al.
Published: (2011)

The Transformation of Women’s role in the Female Economy: A Study of Women as Target Consumers of TV Advertising
by: Chiu, Ju-Sia, et al.
Published: (2012)

The Influence of TV Advertising Endorser and Coupon Usage on Consumers’ Purchasing Intentions－McDonalds as an example
by: Kao, Tzu-Chieh, et al.
Published: (2007)

Gender and perceptual dimensions of TV-advertising
by: Lars Pynt Andersen, et al.
Published: (2015-10-01)

Pakistani childrens’ views of TV advertising
by: Muhammad Kashif, et al.
Published: (2012-12-01)

Is this the end of the conventional advertising in TV broadcasting?
by: LANGE, Talvani
Published: (2010-07-01)

VIOLATION OF CONVERSATION MAXIM ON TV ADVERTISEMENTS
by: Desak Putu Eka Pratiwi
Published: (2015-07-01)

Budget Allocating Model for TV Advertisement
by: Hsiao Fen Liang, et al.
Published: (2007)

The Study of Archetype Applications on TV Advertising
by: Yu-Hsaun Chaing, et al.
Published: (2011)