Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable
Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising...
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| Format: | Article |
| Language: | fra |
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Université Laval
2015-02-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/5273 |
| Summary: | Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising clips made by cell phone companies and broadcast on French television networks between 2006 and 2010 and on Iranian television in 2010. This research brief provides her an opportunity to reflect on how the passage of time is conveyed through the language of television. |
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| ISSN: | 1189-3788 1920-7344 |