Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable
Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising...
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| Format: | Article |
| Language: | fra |
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Université Laval
2015-02-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/5273 |
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Article |
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doaj-b637ac0309da41bcac7e2d7e4433fecf2021-09-20T06:34:51ZfraUniversité LavalCommunication1189-37881920-73442015-02-0133110.4000/communication.5273Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portableAnita Saleh BolourdiCan one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising clips made by cell phone companies and broadcast on French television networks between 2006 and 2010 and on Iranian television in 2010. This research brief provides her an opportunity to reflect on how the passage of time is conveyed through the language of television.http://journals.openedition.org/communication/5273time frametelevision advertisingcell phone companiesFranceIran |
| collection |
DOAJ |
| language |
fra |
| format |
Article |
| sources |
DOAJ |
| author |
Anita Saleh Bolourdi |
| spellingShingle |
Anita Saleh Bolourdi Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable Communication time frame television advertising cell phone companies France Iran |
| author_facet |
Anita Saleh Bolourdi |
| author_sort |
Anita Saleh Bolourdi |
| title |
Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_short |
Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_full |
Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_fullStr |
Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_full_unstemmed |
Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_sort |
le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| publisher |
Université Laval |
| series |
Communication |
| issn |
1189-3788 1920-7344 |
| publishDate |
2015-02-01 |
| description |
Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising clips made by cell phone companies and broadcast on French television networks between 2006 and 2010 and on Iranian television in 2010. This research brief provides her an opportunity to reflect on how the passage of time is conveyed through the language of television. |
| topic |
time frame television advertising cell phone companies France Iran |
| url |
http://journals.openedition.org/communication/5273 |
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AT anitasalehbolourdi leroledutempsdanslescourtsmetragespublicitairesdesoperateursdetelephoneportable |
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