Critical Factors in Indonesia’s E-Commerce Collaboration
Indonesia’s e-commerce development, with growth forecast of up to USD 300 billion by 2020, encourages many e-commerce companies to create new value in their products/services. Opportunities for e-commerce start-up collaboration programs increase the opportunities for e-commerce to grow. In e-commerc...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-09-01
|
Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/16/6/135 |
id |
doaj-b688ef489e5144deaa4a81d8a2c55fb3 |
---|---|
record_format |
Article |
spelling |
doaj-b688ef489e5144deaa4a81d8a2c55fb32021-09-26T00:32:58ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-09-01161352458246910.3390/jtaer16060135Critical Factors in Indonesia’s E-Commerce CollaborationRahmat Nurcahyo0Prawira Adi Putra1Department of Industrial Engineering, Universitas Indonesia, Kota Depok 16424, IndonesiaDepartment of Industrial Engineering, Universitas Indonesia, Kota Depok 16424, IndonesiaIndonesia’s e-commerce development, with growth forecast of up to USD 300 billion by 2020, encourages many e-commerce companies to create new value in their products/services. Opportunities for e-commerce start-up collaboration programs increase the opportunities for e-commerce to grow. In e-commerce, decision-making for collaborations tends to be intuitive, centralized, and does not use strategic management tools. This study aims to identify critical factors as the main consideration in collaborative decision-making between e-commerce companies and partners. The study was conducted by developing a questionnaire for decision-makers in e-commerce collaborations. The study used the TOE framework, AHP, and TOPSIS methods. As part of the research’s object, the payment method was chosen for an e-commerce company collaborative program. Based on the criteria identified against the existing framework, there are 11 critical factors. The top three criteria are (1) networks and cooperation, (2) management commitment, and (3) knowledge and expertise in digital business. Based on the TOE framework, the main priority is the provision of e-wallet payment methods, which can be done by adding service providers. While research is limited as to the factors’ priority, future studies are suggested to select other collaborative programs or develop a collaborative strategy framework.https://www.mdpi.com/0718-1876/16/6/135e-commercecollaborationpartnershipAHPTOPSIS |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Rahmat Nurcahyo Prawira Adi Putra |
spellingShingle |
Rahmat Nurcahyo Prawira Adi Putra Critical Factors in Indonesia’s E-Commerce Collaboration Journal of Theoretical and Applied Electronic Commerce Research e-commerce collaboration partnership AHP TOPSIS |
author_facet |
Rahmat Nurcahyo Prawira Adi Putra |
author_sort |
Rahmat Nurcahyo |
title |
Critical Factors in Indonesia’s E-Commerce Collaboration |
title_short |
Critical Factors in Indonesia’s E-Commerce Collaboration |
title_full |
Critical Factors in Indonesia’s E-Commerce Collaboration |
title_fullStr |
Critical Factors in Indonesia’s E-Commerce Collaboration |
title_full_unstemmed |
Critical Factors in Indonesia’s E-Commerce Collaboration |
title_sort |
critical factors in indonesia’s e-commerce collaboration |
publisher |
MDPI AG |
series |
Journal of Theoretical and Applied Electronic Commerce Research |
issn |
0718-1876 |
publishDate |
2021-09-01 |
description |
Indonesia’s e-commerce development, with growth forecast of up to USD 300 billion by 2020, encourages many e-commerce companies to create new value in their products/services. Opportunities for e-commerce start-up collaboration programs increase the opportunities for e-commerce to grow. In e-commerce, decision-making for collaborations tends to be intuitive, centralized, and does not use strategic management tools. This study aims to identify critical factors as the main consideration in collaborative decision-making between e-commerce companies and partners. The study was conducted by developing a questionnaire for decision-makers in e-commerce collaborations. The study used the TOE framework, AHP, and TOPSIS methods. As part of the research’s object, the payment method was chosen for an e-commerce company collaborative program. Based on the criteria identified against the existing framework, there are 11 critical factors. The top three criteria are (1) networks and cooperation, (2) management commitment, and (3) knowledge and expertise in digital business. Based on the TOE framework, the main priority is the provision of e-wallet payment methods, which can be done by adding service providers. While research is limited as to the factors’ priority, future studies are suggested to select other collaborative programs or develop a collaborative strategy framework. |
topic |
e-commerce collaboration partnership AHP TOPSIS |
url |
https://www.mdpi.com/0718-1876/16/6/135 |
work_keys_str_mv |
AT rahmatnurcahyo criticalfactorsinindonesiasecommercecollaboration AT prawiraadiputra criticalfactorsinindonesiasecommercecollaboration |
_version_ |
1714248722926272512 |