Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2011-08-01
|
| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | http://www.jotmi.org/index.php/GT/article/view/744 |