Marketing researches of the domestic market of the telecommunications

• Main Authors: Kovalova M. O., Zhuravel V. V., Gerasimenko E. S., Shapovalova M. G.
• Format: Article
• Language: English
• Published: State Higher Educational Institution “Ukrainian State University of Chemical Technology” 2019-12-01
• Series: Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
• Subjects: marketing researches; consumers; smartphones of ios and android; factors of microenvironment; factors of macroenvironment; analysis of products; mediators; competitors
• Online Access: https://udhtu.edu.ua/public/userfiles/file/EK_journal/2019-2/Kovalova.pdf

Today market of telecommunication equipment one of competition and developing sectors in the whole world that is overwhelmed with many types of gadgets on the base of the different operating systems. With every year consumers all more often take your choice in behalf on the devices of premium class, especially it touches smartphone: Apple iOS and Google Android. Presently smartphone is an irreplaceable accessory and necessary communication mean for most people. The market of electronics offers the great choice of "clever" gadgets on affordable costs, by different technical descriptions and functional possibilities. Deciding to purchase smartphone, modern customers must take into account the aim of his use. If it is a mobile communication mean, then usually choose the small model of telephone with a few basic physical parameters and and by functions. However, according to statistics of the polled consumers, majority from them is preferred by models with the large range of possibilities, providing multifunctionness of device. Analysing data of analytical company GfK after 2018, telecommunications became the largest market of electronics segment, testifies that the volumes of sales remain stable. According to marketing researches, it is certain: what from two types of smartphone greater demand and what price have for these goods is optimal for consumers. The variants of actions are certain for popularization of smartphone on territory of Ukraine and after her limits. Problems and possibilities of market of telecommunication equipment are certain on the basis of selection and analysis of factors of macroenvironment. The analysis of competitors and consumers of market of electronics is conducted. The suppliers of smartphone are described on the basis of study of the most essential criteria of quality of deliveries. On the basis of researches of mediators found out two countries, China and Korea, that can come forward a producer and mediator simultaneously. Certain technology of canvassing among 100 respondents during marketing research. Searching questions, hypotheses and information generators, are educed for determination of value of service on smartphone of Android at the market of Ukraine.