A correlational and content analysis of ZOU sessions held in the Midlands Regional Campus

• Main Authors: Silvanos Chirume, Mathias Taririro Dick
• Format: Article
• Language: English
• Published: Emerald Publishing 2019-01-01
• Series: AAOU Journal
• Subjects: content analysis; open and distance learning; quality assurance awareness; student orientation; quality of orientation; correlational analysis
• Online Access: https://www.emerald.com/insight/content/doi/10.1108/AAOUJ-02-2019-0012/full/pdf?title=the-quality-of-orientation-in-odl-a-correlational-and-content-analysis-of-zou-sessions-held-in-the-midlands-regional-campus

Purpose - The purpose of this paper is to assess the consistency with which quality is maintained in the orientation process. Orientation is a key university process intended to prepare new students for life in higher education (HE). For open and distance learning (ODL), orientation can be a key process for lessening some of the challenges associated with the separation of the learner and the lecturer. Indeed, for ODL students, orientation can be fraught with a variety of challenges one of which could be quality problems. Design/methodology/approach - Convenient sampling was used to obtain a total of 89 students in the first semester and 34 students in the second semester. The respondents came from all the eight districts in the Midlands province of Zimbabwe. They belonged to various degree programmes found in the eight faculties of the institution. Correlation was used to determine quality variations. Using a mixed methods approach, the study sought the views of the students and the relationships between activities done in the two semesters of 2018. SPSS version 16.0 software was used to compute Spearman’s correlations whereas content analysis was used to analyze the open-ended responses to the questa-view. This mixed methods approach helped the researchers to analyze and compare the quality of the orientation sessions. Findings - Results yielded a positive and high significant correlation between first and second semester variables (r=0.916, p=0.000), a finding indicating that staff members in the Midlands Regional Campus of Zimbabwe Open University have not changed their ways of conducting orientation. On a scale of 1 (least effective) to 5 (most effective), the average ratings for the presentations in the first and second semesters were 4.08 and 4.26, respectively. In the qualitative analysis, adequacy of the venue, timing, coverage of aspects and use of media were all rated positively for the two sessions. However, for the two sessions, some students mentioned negative sentiments to do with the provision of needed materials at time of student registration, the public address system, orientation packages, time management and communication. Research limitations/implications - This paper looks at the process of orientation as it was done at one regional campus of an ODL institution in Zimbabwe. It also analyses the quality of the orientation using correlation as a lens that measures consistency and also by critically analyzing content in the respondents’ voices. Implications are that the findings and recommendations can also be applied in other ODL (and even non-ODL) institutions with a view of finally coming up with common policies and procedures with regards to providing quality service and support to the twenty-first century student. Practical implications - Findings were relevant and could be used for designing applicable orientation programmes in ODL institutions and for improving the quality of student support and services. Originality/value - While a number of studies have been carried out on orientation in HE, it would appear that research on orientation in ODL institutions, especially in Zimbabwe, appears minimal, hence this study covers an unexplored niche.