Avoiding Pitfalls and Realising Opportunities: Reflecting on Issues of Sampling and Recruitment for Online Focus Groups

The increasing prominence of the Internet in everyday life has prompted methodological innovations in qualitative research, particularly the adaptation of established methods of data collection for use online. The alternative online context brings with it both opportunities and challenges. To date t...

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Bibliographic Details
Main Authors: Nicola Boydell MSc, Gillian Fergie MSc, Lisa McDaid PhD, Shona Hilton PhD
Format: Article
Language:English
Published: SAGE Publishing 2014-02-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/160940691401300109