Customer satisfaction & engagement behaviors towards the room rate strategy of luxury hotels

Customer satisfaction & engagement behaviors towards the room rate strategy of luxury hotels

Purpose – This study investigates the attributes that impact hotel users’ experiences, satisfaction levels, and engagement behaviors through dimensions of the room rate strategy in the context of luxury hotels in Vietnam tourism market. Design/methodology/approach – A questionnaire was prepared, dr...

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Bibliographic Details
Main Authors: Nga Thi Vo, Miloslava Chovancová
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2019-12-01
Series:Tourism and Hospitality Management
Subjects:
customer engagement behaviors
customer satisfaction
room rate
service quality
Online Access:https://thm.fthm.hr/images/issues/vol25no2/7_Vo_Chovancova.pdf

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