Captive offshoring services for SMEs in Poland: The role of mutual trust and cultural aspects

• Main Authors: Maria Halemba, Danuta Babińska
• Format: Article
• Language: English
• Published: Cracow University of Economics 2016-10-01
• Series: International Entrepreneurship Review
• Subjects: offshoring; communication; culture; Poland
• Online Access: https://ier.uek.krakow.pl/index.php/pm/article/view/1130

The study examines one of the governance models of offshoring and empirically tests relationships and differences in culture between employees within one company, from two different countries. The study outlines the current position of Poland as an example of destination for entrepreneurs deciding to offshore their services. This research joins case study method, together with surveys and personal observation. The qualitative method aims to investigate relations within the company and examine frequencies of employees’ behaviours. Quantitative research method is used to identify the frequencies of qualitative results. The study proved that building common goals and positive relations facilitates working relations. Regular communication and maintaining trust between the countries is a crucial factor for the effective offshoring process. The originality of this work lies in focusing on cultural aspects of offshoring such as cultural distance and cross-culture communication. Further research into the issue of mutual trust in the context of offshoring processes is recommended.