Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard

This article aims to scruntinize more closely Jean Baudrillard work on media reception. This work is important because Jean Baudrillard is one of the most stimulating and provocative contemporary thinker. In his views, similar in some respects to John Fiske's , consumers (audiences) do resist t...

Full description

Bibliographic Details
Main Author: Budi Irawanto
Format: Article
Language:English
Published: Universitas Gadjah Mada 2002-01-01
Series:JSP: Jurnal Ilmu Sosial dan Ilmu Politik
Online Access:https://jurnal.ugm.ac.id/jsp/article/view/11169
id doaj-b80b31f2a41d4a23a8e07363ad29c009
record_format Article
spelling doaj-b80b31f2a41d4a23a8e07363ad29c0092020-11-24T22:15:58ZengUniversitas Gadjah MadaJSP: Jurnal Ilmu Sosial dan Ilmu Politik1410-49462502-78832002-01-01139911410.22146/jsp.111698963Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean BaudrillardBudi Irawanto0Universitas Gadjah MadaThis article aims to scruntinize more closely Jean Baudrillard work on media reception. This work is important because Jean Baudrillard is one of the most stimulating and provocative contemporary thinker. In his views, similar in some respects to John Fiske's , consumers (audiences) do resist the media. Far from claiming that media reception is passive and alienated, Baudrillard sees in some reception a resistive response to the media. When understood in the light of media reception perspective, both Baudrillard and Fiske have significant contributions to making the theory of mass communication.https://jurnal.ugm.ac.id/jsp/article/view/11169
collection DOAJ
language English
format Article
sources DOAJ
author Budi Irawanto
spellingShingle Budi Irawanto
Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard
JSP: Jurnal Ilmu Sosial dan Ilmu Politik
author_facet Budi Irawanto
author_sort Budi Irawanto
title Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard
title_short Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard
title_full Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard
title_fullStr Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard
title_full_unstemmed Ilusi Virtual: Kejayaan Media atas Audien? Telaah Kritis atas Teori Resepsi Media Jean Baudrillard
title_sort ilusi virtual: kejayaan media atas audien? telaah kritis atas teori resepsi media jean baudrillard
publisher Universitas Gadjah Mada
series JSP: Jurnal Ilmu Sosial dan Ilmu Politik
issn 1410-4946
2502-7883
publishDate 2002-01-01
description This article aims to scruntinize more closely Jean Baudrillard work on media reception. This work is important because Jean Baudrillard is one of the most stimulating and provocative contemporary thinker. In his views, similar in some respects to John Fiske's , consumers (audiences) do resist the media. Far from claiming that media reception is passive and alienated, Baudrillard sees in some reception a resistive response to the media. When understood in the light of media reception perspective, both Baudrillard and Fiske have significant contributions to making the theory of mass communication.
url https://jurnal.ugm.ac.id/jsp/article/view/11169
work_keys_str_mv AT budiirawanto ilusivirtualkejayaanmediaatasaudientelaahkritisatasteoriresepsimediajeanbaudrillard
_version_ 1716573889954316288