The Relationship between the Elements of Marketing Mix and Consumer Behavior during Environmental Uncertainty:
Many companies are facing difficulties such as sales reduction due to the changing of consuming behavior during the period of crises. However, this research aims to understand consumer behavior, and identify influences on consumer behavior during environmental uncertainty, as well as, providing a c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Cihan University-Erbil
2021-06-01
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| Series: | Cihan University-Erbil Journal of Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/393 |