Consumer Choices in the Bread Market: The Importance of Fiber in Consumer Decisions

The aim of the current study was two-fold: (1) to identify consumer segments based on bread selection motives and (2) to examine differences between the identified segments in terms of perception of bread and bread with added fiber, and information on the food label. The data were collected using a...

Full description

Bibliographic Details
Main Authors: Marta Sajdakowska, Jerzy Gębski, Marzena Jeżewska-Zychowicz, Maria Królak
Format: Article
Published: MDPI AG 2021-12-01
Online Access:

Similar Items