Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization
This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to collect...
Main Authors: | Hazem Rasheed Gaber, Len Tiu Wright, Kaouther Kooli |
---|---|
Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2019-01-01
|
Series: | Cogent Business & Management |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/23311975.2019.1618431 |
Similar Items
-
The Influence of Instagram Advertising on Destination Visit Intention
by: Rejoice Jealous Tobias-Mamina, et al.
Published: (2020-07-01) -
Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry
by: Hazem Rasheed Gaber, et al.
Published: (2021-01-01) -
ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE
by: Mahatmavidya P.A., et al.
Published: (2020-03-01) -
The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
by: Arshad, Suhaila
Published: (2021) -
Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.
by: Thorén, Elin, et al.
Published: (2021)