Macrodynamic of media communication in the Amazon
The article discusses the characteristics of media communication system in the Amazon, describing how television networks, radio stations, newspapers, and communal and popular communication act, building strategies for the social reproduction of hegemonic models or, alternatively, rehearsing counter...
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Museu Paraense Emílio Goeldi
2013-08-01
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Series: | Boletim do Museu Paraense Emílio Goeldi. Ciências Humanas |
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Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-81222013000200013&lng=pt&nrm=iso&tlng=pt |
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doaj-b9d2082e9c6f4d99a7e8869bcbf7de902020-11-24T23:13:04ZengMuseu Paraense Emílio GoeldiBoletim do Museu Paraense Emílio Goeldi. Ciências Humanas1981-81222013-08-0182435445Macrodynamic of media communication in the AmazonFábio Fonseca de CastroThe article discusses the characteristics of media communication system in the Amazon, describing how television networks, radio stations, newspapers, and communal and popular communication act, building strategies for the social reproduction of hegemonic models or, alternatively, rehearsing counter-hegemonic processes. The analysis highlights the political economy of communication, substantiated with an approach to the phenomenon of intersubjectivity, whereby we want to understand properly the Amazonian peculiarities in the Brazilian media scene. The theoretical-methodological approach considers the role of systems and systemic action in the context of a culturalist yaw in the political economy of communication. The article identifies eight macrodynamics in the Amazonian mediatic communication: the systemical logic in the dispute for communicative capital; the geoespatial dynamics of the markets; the perception of communicative function as marketing; the local complexity of the phenomenon of 'electronic colonels'; the prevalence of the 'advertising function'; the logic of exclusion of community communication; the role of the 'Amazonian object' in gauging the communicative capital; and the regional role of religious media.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-81222013000200013&lng=pt&nrm=iso&tlng=ptCommunicationMediaPolitical economyBroadcasting concessions policyPower relationsAmazon |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Fábio Fonseca de Castro |
spellingShingle |
Fábio Fonseca de Castro Macrodynamic of media communication in the Amazon Boletim do Museu Paraense Emílio Goeldi. Ciências Humanas Communication Media Political economy Broadcasting concessions policy Power relations Amazon |
author_facet |
Fábio Fonseca de Castro |
author_sort |
Fábio Fonseca de Castro |
title |
Macrodynamic of media communication in the Amazon |
title_short |
Macrodynamic of media communication in the Amazon |
title_full |
Macrodynamic of media communication in the Amazon |
title_fullStr |
Macrodynamic of media communication in the Amazon |
title_full_unstemmed |
Macrodynamic of media communication in the Amazon |
title_sort |
macrodynamic of media communication in the amazon |
publisher |
Museu Paraense Emílio Goeldi |
series |
Boletim do Museu Paraense Emílio Goeldi. Ciências Humanas |
issn |
1981-8122 |
publishDate |
2013-08-01 |
description |
The article discusses the characteristics of media communication system in the Amazon, describing how television networks, radio stations, newspapers, and communal and popular communication act, building strategies for the social reproduction of hegemonic models or, alternatively, rehearsing counter-hegemonic processes. The analysis highlights the political economy of communication, substantiated with an approach to the phenomenon of intersubjectivity, whereby we want to understand properly the Amazonian peculiarities in the Brazilian media scene. The theoretical-methodological approach considers the role of systems and systemic action in the context of a culturalist yaw in the political economy of communication. The article identifies eight macrodynamics in the Amazonian mediatic communication: the systemical logic in the dispute for communicative capital; the geoespatial dynamics of the markets; the perception of communicative function as marketing; the local complexity of the phenomenon of 'electronic colonels'; the prevalence of the 'advertising function'; the logic of exclusion of community communication; the role of the 'Amazonian object' in gauging the communicative capital; and the regional role of religious media. |
topic |
Communication Media Political economy Broadcasting concessions policy Power relations Amazon |
url |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-81222013000200013&lng=pt&nrm=iso&tlng=pt |
work_keys_str_mv |
AT fabiofonsecadecastro macrodynamicofmediacommunicationintheamazon |
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1725599452775841792 |