Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation
This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating re...
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doaj-babe3846e82d436dbc8e2f6e629557582020-11-25T03:58:30ZengEconJournalsInternational Review of Management and Marketing 2146-44052017-03-01714844911032Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of InnovationAris Tri HaryantoTulus HaryonoHunik Sri Runing SawitriThis study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of the company. Company’s innovation infl uenced business performance.https://dergipark.org.tr/tr/pub/irmm/issue/32094/355463?publisher=http-www-cag-edu-tr-ilhan-ozturkmarket orientation learning orientation performance innovation |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Aris Tri Haryanto Tulus Haryono Hunik Sri Runing Sawitri |
spellingShingle |
Aris Tri Haryanto Tulus Haryono Hunik Sri Runing Sawitri Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation International Review of Management and Marketing market orientation learning orientation performance innovation |
author_facet |
Aris Tri Haryanto Tulus Haryono Hunik Sri Runing Sawitri |
author_sort |
Aris Tri Haryanto |
title |
Market Orientation, Learning Orientation and Small Medium
Enterprises Performance:The Mediating Role of Innovation |
title_short |
Market Orientation, Learning Orientation and Small Medium
Enterprises Performance:The Mediating Role of Innovation |
title_full |
Market Orientation, Learning Orientation and Small Medium
Enterprises Performance:The Mediating Role of Innovation |
title_fullStr |
Market Orientation, Learning Orientation and Small Medium
Enterprises Performance:The Mediating Role of Innovation |
title_full_unstemmed |
Market Orientation, Learning Orientation and Small Medium
Enterprises Performance:The Mediating Role of Innovation |
title_sort |
market orientation, learning orientation and small medium
enterprises performance:the mediating role of innovation |
publisher |
EconJournals |
series |
International Review of Management and Marketing |
issn |
2146-4405 |
publishDate |
2017-03-01 |
description |
This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within
the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating
relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan
Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the
SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive
effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of
the company. Company’s innovation infl uenced business performance. |
topic |
market orientation learning orientation performance innovation |
url |
https://dergipark.org.tr/tr/pub/irmm/issue/32094/355463?publisher=http-www-cag-edu-tr-ilhan-ozturk |
work_keys_str_mv |
AT aristriharyanto marketorientationlearningorientationandsmallmediumenterprisesperformancethemediatingroleofinnovation AT tulusharyono marketorientationlearningorientationandsmallmediumenterprisesperformancethemediatingroleofinnovation AT huniksriruningsawitri marketorientationlearningorientationandsmallmediumenterprisesperformancethemediatingroleofinnovation |
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1724456902711050240 |