Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence
In the endeavor of analyzing urban development perspectives, the current paper aims to find out how warmth and competence stereotypes would operate in the case of a city, predicting its future, as a direct consequence of people's positive or negative feelings and actions. Results of such analy...
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Faculty of Management National University of Political Studies and Public Administration
2016-06-01
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doaj-bafba047c08f4484a3ce7a628f0019862020-11-24T20:59:19ZengFaculty of Management National University of Political Studies and Public AdministrationManagement Dynamics in the Knowledge Economy2286-26682016-06-0142263275Stereotyping Effects on Cities: Measurement Scales for City's Warmth and CompetenceAdriana ZAIŢ0Andreia Gabriela ANDREI 1Ioana-Alexandra HORODNIC 2Alexandru Ioan Cuza University of Iasi Alexandru Ioan Cuza University of Iasi Alexandru Ioan Cuza University of Iasi In the endeavor of analyzing urban development perspectives, the current paper aims to find out how warmth and competence stereotypes would operate in the case of a city, predicting its future, as a direct consequence of people's positive or negative feelings and actions. Results of such analyses would be of strategic importance, knowing that various aspects of urban development (from tourism to business, well-being, active population growth and talents retention) depend on people’s decisions to visit that city, to invest, to work, to study, to settle down there, or to simply spread positive opinions about it. Therefore, relying on the well-known SCM -stereotype content model, the paper adapts previous warmth and competence scales, and develops a customized research instrument for analyzing connections between people's perceptions and the mental labels attached to a specific city. Considering warmth and competence dimensions, as well as the other variables of interest such as status, cooperation and competition, we use an exploratory procedure for item selection followed by a Q-sorting analysis for scale content validation. The paper adds to the literature in two main ways. It firstly advances an integrative view that connects the theories from social psychology, communication and branding with those from urban development. Secondly, it offers a content validated measurement instrument, as a necessary departure point for future analyses meant to identify challenges and to predict the potential for development of smart and sustainable cities.http://www.managementdynamics.ro/index.php/journal/article/view/177/126warmthcompetencecity competitivenesssmart cityplace brandingscale validationQ-sorting |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Adriana ZAIŢ Andreia Gabriela ANDREI Ioana-Alexandra HORODNIC |
spellingShingle |
Adriana ZAIŢ Andreia Gabriela ANDREI Ioana-Alexandra HORODNIC Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence Management Dynamics in the Knowledge Economy warmth competence city competitiveness smart city place branding scale validation Q-sorting |
author_facet |
Adriana ZAIŢ Andreia Gabriela ANDREI Ioana-Alexandra HORODNIC |
author_sort |
Adriana ZAIŢ |
title |
Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence |
title_short |
Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence |
title_full |
Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence |
title_fullStr |
Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence |
title_full_unstemmed |
Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence |
title_sort |
stereotyping effects on cities: measurement scales for city's warmth and competence |
publisher |
Faculty of Management National University of Political Studies and Public Administration |
series |
Management Dynamics in the Knowledge Economy |
issn |
2286-2668 |
publishDate |
2016-06-01 |
description |
In the endeavor of analyzing urban development perspectives, the current paper aims to find out how warmth and competence stereotypes would operate in the case of a city, predicting its future, as a direct consequence of people's positive or negative feelings and actions. Results of such analyses would be of strategic importance, knowing that various aspects of urban development (from tourism to business, well-being, active population growth and talents retention) depend on people’s decisions to visit that city, to invest, to work, to study, to settle down there, or to simply spread positive opinions about it. Therefore, relying on the well-known SCM -stereotype content model, the paper adapts previous warmth and competence scales, and develops a customized research instrument for analyzing connections between people's perceptions and the mental labels attached to a specific city. Considering warmth and competence dimensions, as well as the other variables of interest such as status, cooperation and competition, we use an exploratory procedure for item selection followed by a Q-sorting analysis for scale content validation. The paper adds to the literature in two main ways. It firstly advances an integrative view that connects the theories from social psychology, communication and branding with those from urban development. Secondly, it offers a content validated measurement instrument, as a necessary departure point for future analyses meant to identify challenges and to predict the potential for development of smart and sustainable cities. |
topic |
warmth competence city competitiveness smart city place branding scale validation Q-sorting |
url |
http://www.managementdynamics.ro/index.php/journal/article/view/177/126 |
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