Marketing environment and marketing management of universities in Ukraine: national and regional dominants

Marketing environment and marketing management of universities in Ukraine: national and regional dominants

The marketing environment of universities’ activities in Ukraine is changing dramatically. As a result, the system of chances and risks for universities is constantly changing. Therefore, timely detection of changes in the marketing environment and effective management ensure the competitiveness of...

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Bibliographic Details
Main Authors: Yurii Petrunia, Victor Chentsov, Norbert Życzyński, Vira Petrunia
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-02-01
Series:Innovative Marketing
Subjects:
higher education
management
marketing environment
marketing tools
university
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11520/IM_2019_01_Petrunia.pdf

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