| Summary: | The author refers to the decision of the actual problem of staff turnover in the transformation of the Russian economy. In light of the problem of the effectiveness of human resources management the author indicates the most frequent problems faced by the company and focus on the problem of staff turnover. The author presents a different interpretation, defining "Marketing personnel" as a kind of administrative activity aimed at ensuring the long-term organization of human resources (identifying staffing needs, and these needs, that is, covering the organization's needs for personnel). It highlights the main features and distinctive features of marketing staff. We consider the objective (external) and subjective reasons (internal) reasons for staff turnover. The author proposes a number of measures to help identify the causes of turnover.
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