THE EFFECT OF RELIGIOSITY MODERATION TO HALAL LOGO ON INCREASING MUSLIM PURCHASE INTENTION IN JAKARTA

THE EFFECT OF RELIGIOSITY MODERATION TO HALAL LOGO ON INCREASING MUSLIM PURCHASE INTENTION IN JAKARTA

Studying on sales of products that have Halal Logo are very attractive in Indonesia, putting Halal Logo on products are expected to improve consumers purchase intention. This study examines the effect of religiosity moderation to halal logo increasing purchase intention especially in Muslims consume...

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Bibliographic Details
Main Authors: Notodisurjo P.S., Syah T.Y.R., Anindita R.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-05-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Halal
logo
intrinsic religiosity
extrinsic religiosity
purchase intention
Online Access:https://rjoas.com/issue-2019-05/article_17.pdf

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