Effect of Customers’ Perception from Human Capital on Image of Customers about Hospital

Introduction: Having a desirable image in a market can be considered as an asset for an organization. Therefore, using proper approaches, managers of such organizations must monitor and manage the image of their organizations in order to achieve their organizational goals and their customer’s satisf...

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Bibliographic Details
Main Authors: Habib Allah Doaei, Monireh Salehnia, Somayeh Ahmadzadeh-Jozi
Format: Article
Language:fas
Published: Vesnu Publications 2013-02-01
Series:مدیریت اطلاعات سلامت
Online Access:http://him.mui.ac.ir/index.php/him/article/view/1185