Portrayal of Woman in Beer Advertising in Kosovo (Case of PEJA Beer)
Beer advertising is often criticized for representing male protagonists in a leading and dominant role in relationship to women, introducing the female figure according to gender stereotypes. In such stereotyping, the woman is reduced to a sexist object of seduction. In order to investigate how t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2019-12-01
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| Series: | Acta Universitatis Danubius: Communicatio |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/communicatio/article/view/6258/5283 |