Perspectives On Marketing And Organizational Advertising

Perspectives On Marketing And Organizational Advertising

The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts

Bibliographic Details
Main Author: Alina Tenescu
Format: Article
Language:English
Published: Editura Sitech 2016-12-01
Series:Social Sciences and Education Research Review
Subjects:
organizational advertising
organizational marketing
perspectives
practice
research
training
Online Access:http://sserr.ro/wp-content/uploads/2016/12/3-2-120-125.pdf
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spelling doaj-bc859f5e0984410e95635dd3c84682042020-11-24T23:53:33ZengEditura SitechSocial Sciences and Education Research Review2392-98632016-12-0132120125Perspectives On Marketing And Organizational AdvertisingAlina Tenescu0University of Craiova, RomaniaThe main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two conceptshttp://sserr.ro/wp-content/uploads/2016/12/3-2-120-125.pdforganizational advertising organizational marketing perspectives practice research training
collection DOAJ
language English
format Article
sources DOAJ
author Alina Tenescu
spellingShingle Alina Tenescu
Perspectives On Marketing And Organizational Advertising
Social Sciences and Education Research Review
organizational advertising
organizational marketing
perspectives
practice
research
training
author_facet Alina Tenescu
author_sort Alina Tenescu
title Perspectives On Marketing And Organizational Advertising
title_short Perspectives On Marketing And Organizational Advertising
title_full Perspectives On Marketing And Organizational Advertising
title_fullStr Perspectives On Marketing And Organizational Advertising
title_full_unstemmed Perspectives On Marketing And Organizational Advertising
title_sort perspectives on marketing and organizational advertising
publisher Editura Sitech
series Social Sciences and Education Research Review
issn 2392-9863
publishDate 2016-12-01
description The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts
topic organizational advertising
organizational marketing
perspectives
practice
research
training
url http://sserr.ro/wp-content/uploads/2016/12/3-2-120-125.pdf
work_keys_str_mv AT alinatenescu perspectivesonmarketingandorganizationaladvertising
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