IMPROVING THE MARKETING STRATEGY INTO 7PS+ FOR SUSTAINABILITY: A STUDY OF BALI TOURISM, INDONESIA

IMPROVING THE MARKETING STRATEGY INTO 7PS+ FOR SUSTAINABILITY: A STUDY OF BALI TOURISM, INDONESIA

This article discusses the strategic role of the sales and marketing team in the accommodation business in achieving sustainable tourism development in Bali. The aim is to find ideal sales and marketing practices that can contribute to sustainable tourism development in the tourism industry in Bali....

Full description

Bibliographic Details
Main Authors: Iswara A.M.Y., Budiarsa M., Ardika I W., Wiranatha A.A.P.A.S.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-08-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
marketing mix
tourism
innovation
Online Access:https://rjoas.com/issue-2020-08/article_02.pdf

Similar Items

Similar Items