Spatial Competition and Private Labels
Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the r...
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Western Agricultural Economics Association
2010-08-01
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doaj-bdd44f2241a2420cbc8bed017359307f2020-11-25T01:27:49ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852010-08-0135218320810.22004/ag.econ.9320793207Spatial Competition and Private LabelsTimothy J. RichardsStephen F. HamiltonPaul M. PattersonPrivate labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brands of ice cream in attribute space. We find that retailers' share of the total margin (retail price less production cost) is higher for private labels than national brands when retailers choose to imitate national brands with their own offerings.https://ageconsearch.umn.edu/record/93207multi-product oligopolynested logitprivate labelsretailingspatial modeling |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Timothy J. Richards Stephen F. Hamilton Paul M. Patterson |
spellingShingle |
Timothy J. Richards Stephen F. Hamilton Paul M. Patterson Spatial Competition and Private Labels Journal of Agricultural and Resource Economics multi-product oligopoly nested logit private labels retailing spatial modeling |
author_facet |
Timothy J. Richards Stephen F. Hamilton Paul M. Patterson |
author_sort |
Timothy J. Richards |
title |
Spatial Competition and Private Labels |
title_short |
Spatial Competition and Private Labels |
title_full |
Spatial Competition and Private Labels |
title_fullStr |
Spatial Competition and Private Labels |
title_full_unstemmed |
Spatial Competition and Private Labels |
title_sort |
spatial competition and private labels |
publisher |
Western Agricultural Economics Association |
series |
Journal of Agricultural and Resource Economics |
issn |
1068-5502 2327-8285 |
publishDate |
2010-08-01 |
description |
Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brands of ice cream in attribute space. We find that retailers' share of the total margin (retail price less production cost) is higher for private labels than national brands when retailers choose to imitate national brands with their own offerings. |
topic |
multi-product oligopoly nested logit private labels retailing spatial modeling |
url |
https://ageconsearch.umn.edu/record/93207 |
work_keys_str_mv |
AT timothyjrichards spatialcompetitionandprivatelabels AT stephenfhamilton spatialcompetitionandprivatelabels AT paulmpatterson spatialcompetitionandprivatelabels |
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1725103067307704320 |