Spatial Competition and Private Labels
Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2010-08-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/93207 |