Perspectives on green marketing and green businesses for sustainable development
Environmental issues have modified the way businesses compete in the marketplace, forcing them to adapt their strategic planning process to new legal, social, and economic requirements. In the long run, an essential advantage of green marketing is that it allows a company to have access to a mark...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2017-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I%20PDF/06_LAZAR.pdf |