Factors affecting empoyee motivation at the workplace: A case of corporation for development of Bien Hoa industrial zones

• Main Authors: Trịnh Thùy Anh, Huỳnh Thị Trúc Linh
• Format: Article
• Language: Vietnamese
• Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
• Series: Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
• Subjects: động lực làm việc; nhu cầu được bảo vệ; nhu cầu thành tựu; nhu cầu kết nối; nhu cầu hiểu biết; sonadezi
• Online Access: https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1459

This paper aims to identify driven factors that affect employee motivation at Corporation for Development of Bien Hoa Industrial Zones (Sonadezi), and then evaluate employee motivation. The study was conducted using an appropriate model of employee motivation theory by Nohria and Groysberg (2008) and other theories on motivation and the 4-drive model as well as information from some foreign and local studies. The authors used qualitative method to complete the measurement and then quantitative approach to collect and analyze the data. The findings showed that the four drives to defend, to acquire, to bond, and to comprehend are all emotional drivers affecting Sonadezi’s employee motivation. Finally, some appropriate implications and suggestions were also proposed to inspire the company’s employee motivation