Complementarity of Image and Text in Political Cartoons: Three Case Studies

The article analyzes the complementarity of image and text in political cartoons taking into account the following parameters: Prior Text(s), Producer, Cartoon, and Viewer/ Reader. In the meaning-making process, the viewer/reader constantly alternates between image and text. The two modes of comm...

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Main Author: Dafina Genova
Format: Article
Language:English
Published: Institute of English Studies 2018-10-01
Series:Anglica. An International Journal of English Studies
Online Access:http://www.anglica.ia.uw.edu.pl/images/pdf/27-2-articles/Anglica-27-2-8-Genova.pdf
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spelling doaj-bec52d044fa9437397325a718381af882020-11-24T23:38:04ZengInstitute of English StudiesAnglica. An International Journal of English Studies0860-57340860-57342018-10-01272143158Complementarity of Image and Text in Political Cartoons: Three Case Studies Dafina Genova0St. Cyril and St. Methodius University, Veliko TarnovoThe article analyzes the complementarity of image and text in political cartoons taking into account the following parameters: Prior Text(s), Producer, Cartoon, and Viewer/ Reader. In the meaning-making process, the viewer/reader constantly alternates between image and text. The two modes of communication can convey the same message(s), each of the modes can strengthen the meaning of the other; the two might have nothing in common, yet, when combined, will produce a meaningful message. Visual metaphors and metonymies play an important role in the construction of meaning in political cartoons. They are analyzed from the point of view of conceptual metaphor and metonymy theory and its application in multimodal communication. Humour in political cartoons is also briefly discussed.http://www.anglica.ia.uw.edu.pl/images/pdf/27-2-articles/Anglica-27-2-8-Genova.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Dafina Genova
spellingShingle Dafina Genova
Complementarity of Image and Text in Political Cartoons: Three Case Studies
Anglica. An International Journal of English Studies
author_facet Dafina Genova
author_sort Dafina Genova
title Complementarity of Image and Text in Political Cartoons: Three Case Studies
title_short Complementarity of Image and Text in Political Cartoons: Three Case Studies
title_full Complementarity of Image and Text in Political Cartoons: Three Case Studies
title_fullStr Complementarity of Image and Text in Political Cartoons: Three Case Studies
title_full_unstemmed Complementarity of Image and Text in Political Cartoons: Three Case Studies
title_sort complementarity of image and text in political cartoons: three case studies
publisher Institute of English Studies
series Anglica. An International Journal of English Studies
issn 0860-5734
0860-5734
publishDate 2018-10-01
description The article analyzes the complementarity of image and text in political cartoons taking into account the following parameters: Prior Text(s), Producer, Cartoon, and Viewer/ Reader. In the meaning-making process, the viewer/reader constantly alternates between image and text. The two modes of communication can convey the same message(s), each of the modes can strengthen the meaning of the other; the two might have nothing in common, yet, when combined, will produce a meaningful message. Visual metaphors and metonymies play an important role in the construction of meaning in political cartoons. They are analyzed from the point of view of conceptual metaphor and metonymy theory and its application in multimodal communication. Humour in political cartoons is also briefly discussed.
url http://www.anglica.ia.uw.edu.pl/images/pdf/27-2-articles/Anglica-27-2-8-Genova.pdf
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