MARKETING MIX MODELS USED IN THE LIBERALIZED HOUSEHOLD ELECTRICITY MARKET

MARKETING MIX MODELS USED IN THE LIBERALIZED HOUSEHOLD ELECTRICITY MARKET

The retail electricity market in Romania has been liberalized for household consumers since 2013, allowing households to switch electricity suppliers based on price or any other preferences. The implementation of legislation and institutions compatible with those set up throughout the European Union...

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Bibliographic Details
Main Author: Alexandru MAXIM
Format: Article
Language:English
Published: Technopress 2020-06-01
Series:Journal of Public Administration, Finance and Law
Subjects:
electricity suppliers;
retail electricity market
Online Access:http://www.jopafl.com/uploads/issue17/MARKETING_MIX_MODELS_USED_IN_THE_LIBERALIZED_HOUSEHOLD_ELECTRICITY_MARKET.pdf

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