Building the Relationship Quality Model: An Investigation of the Chemical Industry

Building the Relationship Quality Model: An Investigation of the Chemical Industry

The purpose of this study is to develop a relationship quality model and investigate the links among the constructs. This empirical study aims to explore the construct's links between the key constituents of relationship quality model: trust, satisfaction, and commitment. The Structural Equatio...

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Bibliographic Details
Main Authors: Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf
Format: Article
Language:English
Published: Universitas Mercu Buana 2019-10-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
b2b relationship
trust
satisfaction
commitment
loyalty
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/6850

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